2009 Online Survey Says More Than Half of Consumer Respondents Want New Furniture

HGTV and Furniture Today launched an online survey in September 2009 in order to analyze the effects of the recession on consumers’ furniture spending habits. The survey enabled consumers to share their opinions about the recession’s effect on their 2009 household spending, furniture and bedding in particular, as well as their furniture buying plans for 2010.

Of the 8,554 consumers who participated in the survey, 19% can afford to buy new furniture at the time of the survey while 22% think they can go furniture shopping this year, 2009. About 30% weren’t sure they have money to spend on new furnishings and 11% said they may be able to afford furniture next year, 2011.

It is heartening to note that more than half of the consumers want new furniture and have plans to make furnishing purchases this year and in 2011, even as the economy is getting back to its feet.

For the full online survey story, click here.