Simmons Co., a manufacturer of sleep products, has named Gary Fazio, a mattress industry veteran, as its new CEO. Fazio worked at Mattress Firm since 2001 up to his appointment at Simmons Co. He replaced Steve Fendrich, who has been Simmons’ CEO since 2008.
Fazio is taking over management of the company after it came out of its Chapter 11 bankruptcy protection. The owners of Serta, last year’s number 2 mattress brand, acquired Simmons Co. this year. Simmon Co.’s US sales from 2009 amount to $858 million.
While Fazio was with Mattress Firm, the company turned from being a regional company to the second largest bedding specialty chain. The company now has stores in 22 states.
Fazio says he is thrilled to be joining Simmons while the company is enhancing its brand. He adds that the company’s opportunities are broad and that he looks forward to joining the leadership team. Simmons Co.’s new CEO will be based in Atlanta.
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