Launching the new website will come wi
th a national online furniture sweepstakes promotion to initially generate consumer traffic. This will be followed by a national media and online campaign starting January, 2010.
"Our goal is to influence consumers to view home furnishings as a necessary part of their lives and spur business for the whole industry," says NHFA Chairman Doug Kays. He furthered that aside from helping consumers find furnishings that matches their tastes and lifestyles, more importantly, it will let them find a "certified Homefurnishings.com retailer" that will provide them the products they want as well as the level of service that they are expecting.Proceeds from the website will be used to conduct a nationwide ad campaign which will guide consumers to HomeFurnishings.com and also to certified Homefurnishings.com retailers. Certified retailers will pay a fraction of their sales to cover the costs for national media campaigns.
Informational seminars about the program are scheduled on April 26 and 27, 2009 at 9 am., 11 a.m., and 2 p.m. at the new Retailer Resource Center on the first floor of Plaza Suites. These seminars will point out helpful strategies for retailers on how to reach their goals of increasing website traffic resulting to sales increase.
Chairman Doug Kays says that although they don't require reservations for the seminar, space, however, is limited.
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1 comment:
It's great to see the Association embrace the web. It'll be interesting to see how the site converts visitors to buyers. Who's stores will they send them to?
I wonder if they'll see any backlash from manufacturers who still don't want their products sold online.
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