Globe & Mail recently reported that consumers (possibly one reading this sentence) are shopping for furniture online, rather than going store-to-store in their community.
"About 38 per cent of online buyers visited more than one online store this year before making a purchase, an increase of four percentage points from 2006, the study by J.C. Williams Group found Wednesday.
The survey also showed that online buyers are early adopters of social networking such as writing or reading blogs, customer reviews, and community websites. They're more likely to share their opinions and give reviews online than people who shop the old-fashioned way."
It stands to reason that people prefer to hear opinions and information from their peers as opposed to reading a splashy sales ad from a business trying to make a sale. Wholesale Furniture Brokers has always displayed customer opinions on their furniture testimonial page and is already featuring their Furniture Review pages and look forward to sharing thoughts and opinions with their customers across North America.
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